WatchBack — Never get blindsided by a competitor again

The real cost

You always find out. Just three weeks too late.

Every operator knows this story by heart — because it keeps happening:

D1

Monday. A competitor quietly launches a new advertorial funnel and cuts their hero product 30%. No announcement, no press. You're busy running your own brand.

D4

Your ROAS starts slipping. You blame creative fatigue. New ads go into testing. Spend keeps running at full budget.

D12

CPAs are up 40%. The team audits pixels, landing pages, offers. Everything on your side checks out — which is exactly the problem.

D21

Someone finally opens their ad library. There it is. They've been taking your market share for three weeks — while you paid full price for traffic that stopped converting on day one.

You never had a performance problem. You had a visibility problem — and every single day of it was paid for in ad spend and market share.

From the founder

I watched 200+ brands lose to the same blind spot.

I've spent years as an eCommerce media buyer — hands on the accounts of 200+ brands, with more than $100M in ad spend running through them. Same story every time: sharp teams, great products… and always reacting.

A competitor would launch a new angle, quietly drop prices, or scale a winning ad — and we'd find out weeks later, after it had already eaten into the numbers. Nobody was watching competitors systematically. It was open tabs, screenshots, gut feel and luck — and their moves always surfaced too late to do anything about.

So I built the system I always wished I'd had: one that watches every competitor every day and tells you what changed — while you can still do something about it.

200+

brands worked with

$100M+

in ad spend

Every time

the same blind spot

Marin Bando

Founder

The operation

Three steps. Running while you sleep.

From constant watch to the move you make next — no spreadsheets, no manual digging.

Surveil

We watch every channel, every day

A constant, automatic watch on each competitor's paid ads, organic social, email campaigns and storefront — around the clock, so nothing slips past.

Decode

AI reads what changed — and why it matters

It doesn't just collect. It interprets the hook behind each ad, the angle, the offer, the price move, the new product launch — and flags only what's genuinely new.

Act

You get the move to make

Every signal arrives with a concrete, realistic way to apply it to your own brand — so competitor intelligence turns straight into action you can run this week.

How it actually works

It reads their real data — it doesn't make things up

"Isn't this just ChatGPT spitting out generic guesses?" No — and the difference is entirely in what the AI is allowed to look at.

1

Capture, every day. We pull each competitor's live ads, organic posts, email campaigns and a full snapshot of their storefront — a fresh, dated record. Their actual moves, not a model's memory.

2

Read it deeply. The AI watches each video ad and transcribes what's actually said, studies every creative, and reads the storefront — so it works off what's really there, including audio and on-screen text.

3

Compare to yesterday. It diffs today's capture against the last one and keeps only what genuinely changed — a new angle, a price drop to the cent, a new product, a sale starting.

4

Ground every line. Each takeaway is tied to the exact ad, price or post it came from, with a link to the source. If it can't point to it, it doesn't say it.

❌ Generic AI tool

"Your competitor is likely running seasonal promotions and leveraging social proof to create urgency."

Vague · could be written without ever looking

✅ This

"Tue: The Oodie cut Weighted Blankets $59 → $42 and launched a 7NEWS advertorial ('cheap as chips') landing on 7news.com.au."

Specific · dated · linked to the exact ad

Inside the machine

Not a dashboard. An analyst.

Spy tools hand you raw screenshots and leave the thinking to you. This has never existed before: an autonomous analyst that sees, reads and reasons the way your sharpest strategist would — at a scale no human team could match.

Sees what your customer sees

Our vision AI doesn't read the caption and guess. It watches each video ad and transcribes the actual spoken script, studies the creative itself, and decodes the real hook, angle and style driving it.

Four fronts, one unblinking watch

Paid ads, organic social, email campaigns and the live storefront — captured together. You see the whole playbook a rival is running, not a single fragment of it.

Only what's new ever reaches you

A daily fingerprint of every competitor means we surface just the changes — a new ad angle, a price drop, a fresh product, a sale starting — and filter out the noise and the unrelated.

From signal to strategy

Every finding is matched against your own brand and positioning, then turned into a specific, believable play — not a generic tip, but a move that actually fits what you sell.

Ask it anything

Everything we capture becomes a corner you can interrogate in plain English — “What's their best-performing angle this month?”, “Which competitor just changed prices?” — answered instantly, with the receipts linked back to the source.

Coverage

The whole battlefield, in one briefing

Delivered to you on your schedule, in your timezone — the full picture, every day.

Paid ads

Every live ad, the winners, the new angles & funnels

Organic social

Posts, hooks & what's actually landing

Email

Their campaigns, offers & cadence

Storefront

Price moves, new products, sales — before/after

Daily pulse

The brief comes to you — in Slack

Connect Slack and a one-line-per-channel summary lands in your channel every morning. You see at a glance whether a competitor actually did something worth your time — and only then open the app to dig in. No logging in just to find out nothing changed.

🛰️ WatchBack — Daily brief · Mon

The Oodie
📣 Ads: EOFY 50% push; new 7NEWS advertorial scaled to 3.
🌐 Website: Weighted Blanket → flat $119; 3 new collabs.
✉️ Email: 3 urgency-led sends this week.

Founding access

Everything below. Running for you, daily.

Not a tool you'll have to learn — a fully-run intelligence operation on every competitor you name, personalised to your brand from day one.

The founding watchlist What you get

Every capability, on every competitor you name:

A daily intelligence dossier on each competitor — ads, organic social, email & storefront in one briefing
What-changed alerts: price moves to the cent, sales starting and ending, new products, new funnels
Every ad decoded — video scripts transcribed, hooks and angles named, any language
Landing pages read and classified — hidden advertorial & affiliate funnels exposed
“Apply to your brand”: every insight turned into a concrete play using your real products and prices
An ask-anything analyst — every answer backed by the captured evidence, receipts linked
Before/after storefront evidence — dated screenshots you can drop straight into any deck
The morning brief in Slack — know in ten seconds whether anything deserves your attention

Request early access

Founding terms locked in before public launch

Private beta

Request access

We onboard a small batch of founding brands at a time — each one set up personally by the founder, so every watchlist is airtight. Leave your email and we'll reach out when your seat opens.

No spam. No card. Your first dossier lands within 24 hours of onboarding.

One more thing

They're watching you, too.

The sharpest brands in your category already track every move you make. Watch back — and stop being the last to find out.

Request early access