🖥️ WatchBack is designed desktop-first — everything works here, but dossiers are best on a bigger screen.
WatchBack

Add a competitor

We'll observe their ads, social, website, and email — then tell you what it means and what to do.

Please enter a name.
Please enter a valid website.

Create your account

Save your competitors and pick up where you left off — on any device.

Free account, instant access — no card. Your 30-day trial starts only when you add your own competitors.

Your brand

Add your store, and every competitor insight comes with a realistic “here’s how you’d apply it to your brand.” I’ll scan your site to learn what you sell.

Change password

Set a new password for . You'll stay signed in on this device.

📢 Send an announcement

Posts a note plus each selected client's current brief to their own Slack. Preview first — nothing sends until you hit Send.

⇗ Share a read-only view

Send this link to teammates. They can read every dossier and chat with the AI — but can't add, remove or change anything. No login needed.

Anyone with the link can view. Reset the link if it's been shared too widely — the old one stops working.

⚡ Daily brief in Slack

Get your one-line-per-competitor brief every morning — plus weekly report links on Mondays — posted straight to a Slack channel.

  1. In Slack, open Apps → add Incoming Webhooks → Add to Slack, pick the channel, and copy the Webhook URL.
  2. Paste it below — we'll send a test ping to confirm.
Preview — your daily brief
Building preview…

Exactly what posts to your Slack each morning — shown whether or not Slack is connected. Covers every competitor you've added.

Add more competitors

Your plan includes 2 competitors. Add as many more as you want — each additional competitor is $47/mo, billed automatically and prorated from the day you add it.

Included2 competitors · $297/mo
Each additional+$47/mo
How many you can addas many as you need
Remove one laterbill drops automatically

⚙ Mission Control

Operations — reports & briefs

↻ Refresh reports

Rebuilds every competitor’s daily read + weekly report from the data already captured, with the current logic. Runs in the background.

⚡ Send daily briefs

Posts each client their current daily brief to their own Slack right now — identical to the 08:00 send. Use after a refresh finishes to push today’s updated brief.

📨 Post full brief to my Slack

Rebuilds the all-brands daily brief with the current logic and posts it to your own channel (the 08:00 destination) — every client brand in one message. Clients get nothing.

📢 Announcement

Write one message — or load and edit today’s brief — and post it to selected clients’ Slack channels, with a per-client preview before anything sends.

Clients — logins, competitors, share links
Leads — self-serve signups awaiting approval
Inbox — bug reports & feedback
System health