Built by a media buyer who watched 200+ brands find out three weeks late

Four channels. Every rival. Every morning.

Every screenshot below is the live product reading real brands — this morning.

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WB·01

The brief comes to you — in Slack

One message every morning — one line per channel, ❗ on anything new. This real brief caught a fake-sale pattern: "active and unchanged — looks like their real price." Ten seconds and you know if anything needs you.

Slack — daily pulse
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incoming-webhook APP 8:00 AM
🛰️ WatchBack daily · Fri, 31 Jul
The Tallowed Truth 🔹 routine activity
❗📣 Ads: Three new whitelisted Facebook pages launched yesterday — dark-post reach spread from one page to four overnight.
🛒 Website: 1 product removed — “F-Balm Whipped Body Butter”.
Froya 💡
🛒 Website: ‘Up to 40% off’ milestone sale active and unchanged — looks like their real price given the rotating-pretext discounting in their ads.
❗✉️ Email: Latest: “Your scalp needs some love too ;)” — scalp-care angle, no discount push.
📱 Social: 2 new Instagram posts, latest hook: “JUST EAT THIS FOR 1 WEEK AND SEE THE DIFFERENCE” — view ↗
🔗 View the full dashboard & signals →
A real morning brief · one line per channel, ❗ = new signalWB·01
WB·02

The threat assessment — read for you, daily

Opens with the three things that matter today, then the counter-move. This capture: "Afterpay Day sale went live today — 41 new Meta ads and a dedicated email all push 30% off." Ninety seconds, fully briefed.

watchback.ai/app — subject file
WatchBack dossier for The Oodie: threat assessment and four channels
Subject file · The Oodie — captured this morningWB·04
WB·03

Every ad decoded

41 new ads flagged overnight — video scripts transcribed, hooks named, variant tests counted. Not thumbnails in a grid: you know which angle they just started scaling.

watchback.ai/app — ads channel
WatchBack ads channel: 41 new ads decoded, hooks named
41 new launches decoded · 10 variant tests flaggedWB·04
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WB·04

Prices to the cent, with receipts

44 price changes itemised and a draggable before/after screenshot, dated to the day. "When did they start that sale?" is never a guess again.

watchback.ai/app — storefront intercept
WatchBack storefront channel: before/after comparison and price changes
Before/after capture + 44 price changes itemisedWB·04
WB·05

The full sweep — one scroll

Ads, social, email and storefront side by side — a price cut plus an urgency email plus a new ad push is one coordinated move, and you see it as one. This is the real dossier, auto-scrolling.

watchback.ai/app — full dossier
Full WatchBack dossier auto-scrolling through all four channels
The whole battlefield in one fileWB·05 · live
WB·06

Watch the full demo — start to finish

LIVE PRODUCT WALKTHROUGH
WATCHBACK — FULL DEMO
dossiers · morning briefs · ask-anything chat
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The whole product, start to finish — dossiers, morning briefs, the ask-anything chat.
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